AdSense program policies

All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, Adsence reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Invalid clicks and impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.

Encouraging clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
Direct user attention to the ads using arrows or other graphical gimmicks.
Place misleading images alongside individual ads.
Place ads in a floating box script.
Format ads so that they become indistinguishable from other content on that page.
Format site content so that it is difficult to distinguish it from ads.
Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".

Content guidelines

Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance. Please see our prohibited content article for more information.

Sites with Google ads may not include or link to:

Pornography, adult or mature content
Violent content
Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group.
Excessive profanity
Hacking/cracking content
Software or other content that violates the Unwanted Software Policy
Malware or adware
Illicit drugs and drug paraphernalia content
Content that promotes, sells, or advertises products obtained from endangered or threatened species.
Sales of beer or hard alcohol
Sales of tobacco or tobacco-related products
Sales of prescription drugs
Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
Sales or distribution of coursework or student essays
Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language

Copyrighted material

AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. This includes sites that display copyrighted material, sites hosting copyrighted files, or sites that provide links driving traffic to sites that contain copyrighted material. Please see our DMCA policy for more information.

Counterfeit goods

AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Webmaster guidelines

Do not place excessive, repetitive or irrelevant keywords in the content or code of webpages.
Avoid hidden text or hidden links.
Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Do not include deceptive or manipulative content or construction to improve your site's search engine ranking (e.g., your site's PageRank).
Create a useful, information-rich site and write pages that clearly and accurately describe your content.

Traffic sources

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:

Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.

Ad behavior

Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers.

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.

Google ads, search boxes or search results may not be:

Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
Displayed in pop-ups or pop-unders.
Placed in emails, email programs, including webmail, or on pages where dynamic content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus. (Does not apply to AdMob.)
Placed in emails, email programs, or chat programs. (Does not apply to AdMob.)
Obscured by elements on a page.
Placed on any non-content-based page. (Does not apply to AdSense for search, mobile AdSense for search, or AdMob.)
Placed on pages published specifically for the purpose of showing ads.
Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.

Product-specific policies

AdSense for content: Publishers may place up to three AdSense for content units on one webpage. This includes a maximum of one 300x600 ad unit (or similar sized ad) per page. In addition to three AdSense for content ad units, publishers may also place up to three link units and two search boxes on each page. These policies apply to both desktop and high-end mobile optimized sites.

AdSense for search: A maximum of two Google AdSense for search boxes may be placed per page. Also, a single link unit or image ad only may be placed on pages with AdSense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. AdSense for search code may not be integrated into any software application such as a toolbar. The online AdSense for search product is limited to five (5) billion queries per account from the period of July 1st to June 30th of the following year.

Adsence Network