Track your success

Stay on track and steer yourself to learn about AdSense reporting. This concept is key to gaining insight into your performance and making smart decisions to increase your revenue.

Run your first performance report

The Performance reports tab can provide more insight into how much you're earning, and what affects those earnings, so you can make smart decisions to increase your revenue. It includes graphs so you can view trends and easily compare important metrics.

To create and save your first report, please follow these steps:

1. Visit the Performance reports tab.
2. In the left-hand panel, click Common reports and select a report type. For example, select “Ad units” to view the performance for individual ad units you've customized.
3. To the far right above the graph, click the Columns drop-down to choose the group of metrics to include in the report and click Apply. For example, you could select “Ad requests” from the drop-down.
4. Across the top of the graph, click on the interactive scorecard to choose the metrics to show in the graph. Each metric has its own color-coded tab and when you click a tab, the graph updates to display that metric. For example, for a Sites report, you could select the tabs for Ad requests and Clicks.
5. To change the date, click the down arrow next to the existing date range, choose the desired date from the selector and click Apply to update your report.

Save and download your report

To make life a little easier, you can save reports so that you can quickly access them in the future, and also export your data to explore more on your own.

To save a report:

1. Create a report.
   If you choose a relative date range (e.g., "last 30 days"), the date range will update automatically when you access your report later.
2. Click the Save report button.
3. Type a descriptive name for the report and click Save.
   
   The report is now available in the "Saved reports" panel.

To download your report in comma separated values (CSV) format:

1. Visit your Performance reports tab.
2. Generate the report that you would like to download.
3. When your report is created, click the Export to Excel CSV button above the graph.
   
4. If a download prompt appears, enter a filename and location, and click Save. Otherwise your report is automatically downloaded.

You can set a report as default or also automatically have reports sent to you by email.

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